Official Name: Winn-Dixie at Brandywine Shopping Village Address: 3120 N Woodland Blvd, DeLand, FL 32720 Current Decor:Marketplace Refresh
Since Aldi started converting many Winn-Dixie and Harveys stores (Harveys is completely gone), most examples of pre-Down Down decor stores have closed. Post-Bankruptcy/Getting Better all the Time (2007-2010) still exists in a few stores, and I believe there is still one example left of a Transformational (2010-2013) store. The Green Interior (2014-2015) became extinct on April 19th, 2026, with the closure of Winn-Dixie #333 in Palm Beach Gardens (I have photographs of that store from April 18th). There are only two examples of pre-bankruptcy stores left: #493 in Pensacola (Purple/Maroon) and this store, which has Marketplace Refresh. Now, let’s dive in.
Here’s the exterior, which still has the old signageThe side entryway.The Produce Patch.The Wall of Values, which is now home to beer.Here’s the Luncheon Meats sign, complete with some Transformational-style category markers.The other meat section.A photo of an unpainted Rose and Teal Marketplace diamond as well as this interesting sign.Aisle 7. I believe the striped flooring is from the 1980s.The back actionway.Aisles 12 and 13 are actually one aisle, separated only by pallets and temporary displays.The Dockside.Aisle 17.Dairy Products.The most well-known part of W-D Marketplace stores is the frozen section. This store hade an exceptionally large one, with three aisles instead of the usual two.The Beverage Center sign.The cake counter/bakery.The deli. None of the neon signs in this store worked.The front actionway. This store had a reading center, a feature I’ve never seen in a Winn-Dixie before.#2342 must sell a lot of soup, as it had an extensive soup selection with dispensers.A close-up of that unpainted Marketplace diamond from earlier and the floor.An overview of the store from a higher angle.An aisle marker from below.Is Winn-Dixie still considered “America’s Supermarket” after the Aldi conversions?A broken aisle marker.The checkout cube for lane 1. These cubes were a lot bigger in person compared to how they look in most pictures.Customer service.The welcome sign.Another photo of the exterior, taken as I was leaving.After all these years, they never updated the road sign!
Lastly, here are some aerial photos of the store from Google Earth:
Winn-Dixie #2342 (2024)
Winn-Dixie #2342 (2006)
Winn-Dixie #2342 (1999)
Winn-Dixie #2342 (1994)
Winn-Dixie #2342 is a very strange store, and I was lucky enough to be able to visit it two times (all of these photos are from the first time: April 27, 2026). If you’re in DeLand, be sure to stop by the Brandywine Winn-Dixie to see Marketplace Refresh. However, Winn-Dixie is preparing for a big remodel wave, meaning many stores will get Centennial, so if you want to visit this store, I would do it soon.
This concludes our post for today, so be sure to check back on June 24 for a non-grocery store post. While you’re waiting, read about The Rarest Publix Decor.
Until then, Mr. Rejoice Retail
5 thoughts on “Winn-Dixie’s Oldest Existing Interior”
I’ve been to this store twice myself, once in 2019 and just again this past April (although earlier in the month than your first visit). In between my two visits the store really didn’t change much outside of the updated promo signs. I would describe this store as clean but old, and it felt like a lower-tier store in terms of sales (which isn’t a bad thing necessarily, as it must be making money if it’s been kept around this long). During my visit a bunch of non-foods items were being clearanced out, which seemed to be a sign of an upcoming reset of some kind. While that’s not necessarily a sign of a remodel, it seems like this store may be on that trajectory. The shopping center itself could use some love – it’s mostly empty and if WD ever did close that would be the nail in the coffin for this entire strip, as I don’t see any other grocer wanting to locate here.
Yes, the store definitely felt old. #2342 was my first and last Marketplace, so walking inside and not seeing red everywhere was a new experience for me. Let’s hope that this store doesn’t meet the same fate as Viera.
Wow. I’ve been to this place. It felt like I was going back in time. I’ve never seen a soup dispenser like that before… that was pretty cool.
I enjoyed your writing and the detail pics especially!
Quite an interesting, detailed post exploring many unique features of this tragic store which appears to be gasping for air.
A non-grocery store next? Mystery revealed 6/24. Can’t wait!
I’ve been to this store twice myself, once in 2019 and just again this past April (although earlier in the month than your first visit). In between my two visits the store really didn’t change much outside of the updated promo signs. I would describe this store as clean but old, and it felt like a lower-tier store in terms of sales (which isn’t a bad thing necessarily, as it must be making money if it’s been kept around this long). During my visit a bunch of non-foods items were being clearanced out, which seemed to be a sign of an upcoming reset of some kind. While that’s not necessarily a sign of a remodel, it seems like this store may be on that trajectory. The shopping center itself could use some love – it’s mostly empty and if WD ever did close that would be the nail in the coffin for this entire strip, as I don’t see any other grocer wanting to locate here.
Yes, the store definitely felt old. #2342 was my first and last Marketplace, so walking inside and not seeing red everywhere was a new experience for me. Let’s hope that this store doesn’t meet the same fate as Viera.
The Rose and Teal Marketplace diamond certainly is distinctive. The flooring, too. Dated but somehow fun!